Concept work

Elevate Web Co. is a new studio, so we don’t have client projects to show yet. Every business on this page is fictional: each concept is a brief we set ourselves to show how we think about different industries.

Northfork Bakery

Neighborhood bakery · Design concept, fictional business

Drag the slider to build it from the drawing.

Make the morning menu and pre-orders easy to find on a phone.

Design decisions

  • Today’s bakes and pickup hours on the first screen
  • Pre-order call to action that stays within thumb reach
  • Warm, editorial type that matches a handmade product

Brightline Plumbing

Home services · Design concept, fictional business

Drag the slider to build it from the drawing.

Turn urgent visits into phone calls and quote requests.

Design decisions

  • Tap-to-call button above the fold on every page
  • Service areas and response information stated plainly
  • High-contrast palette that reads in bright daylight

Harbor & Pine Dental

Dental clinic · Design concept, fictional business

Drag the slider to build it from the drawing.

Calm nervous patients and make booking the obvious next step.

Design decisions

  • Soft, quiet palette and generous spacing
  • Booking and insurance questions answered up front
  • Accessible forms tested with a keyboard and screen reader

Fieldnote Bookkeeping

Bookkeeping firm · Design concept, fictional business

Drag the slider to build it from the drawing.

Build trust quickly for a service people buy on credibility.

Design decisions

  • Clear service packages written in plain English
  • Process explained in three short paragraphs
  • Restrained black-and-red identity that feels precise

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